What Makes An Excellent Landing Page?
by Ben Wilson on January 28th, 2016
Here at Web Force 5, we've made a commitment to website design and development service and helping even the least tech savvy of Australian business owners build a website in an easy, fast and affordable manner. One of the most important parts of your custom website design will be the landing page.
What is a landing page, anyway?
A landing page serves as your virtual first impression. A landing page is the page that pops up when people click links from your social media account or links found via search engines like Google. Helping you to create an excellent landing page in a simple manner is important to us. It is a vital step for ensuring that those who visit your Web Force 5-created site will also be interested in purchasing your goods or services.
There are two types of landing pages - the click-through page, which leads to your main home page, and the lead generation landing page. Lead generation pages are effective in that they include a call to action. A lead generating landing page will request information of your potential customers, for example, an e-mail address. By getting this information, you can follow up with a mailing list or further information on your product or service. A truly excellent landing page is an essential part of online marketing! Optimizing your landing page means more potential business and further success!
What makes a landing page truly excellent
Web Force 5 wants to help guide you in designing your landing page in order to increase website traffic and expand your online marketing. Your landing page should have an organized and clean feel. Try using eye-catching colors. While images are a great addition, be careful that your page doesn't look cluttered. It should be easy to navigate in order to convert these visitors to customers. Use a header that is concise and connects the customer to your product or your offer. You can further explain yourself in the sub-headings below. We suggest that you keep the design of your landing page minimalist. When concentrating on your custom website design, don’t forget the forms! A call-to-action is absolutely essential when designing an excellent landing page. Your call-to-action form should be the most important part of your landing page, as it is the most important way to bring in new business when it comes to your new Web Force 5 site.
All the SEO in Australia is useless if your landing page is not accurate, of good quality and does not connect you with your potential customers. If you offer goods or services in different regions, you may want to consider creating a landing page for each of these areas. A landing page can significantly affect the results of any SEO or online advertising activity. It may be helpful to think of possible sales as an inverted pyramid. At the top of the pyramid are people searching for a product or service you can provide, people who are online and clicking around with interest. The next layer represents people who intend to buy but aren't sure where to make the purchase. The pyramid point represents people who are ready to buy from your company. With a relevant landing page, you can funnel more visitors into that pyramid point of sales.
Now that you know a little more about what makes a landing page effective, please enjoy using our fast, simple, services to create one for your own business! You don't have to be a website designer to have a fantastic website for your small business.