The Importance of Using Google Analytics

by Ben Wilson on June 1st, 2017

What is Google Analytics?

Your website is the way the world finds your business. But how do you know who's finding you? How do you know if you're reaching your target customers or driving them away? You need data. That's where Google Analytics comes in.

Google Analytics is one of the primary web design online tools available to website owners to help you monitor your website performance. It shows you the strengths of your site and — maybe even more importantly — the weaknesses. With the data and the analysis you get from Google Analytics, you can learn how visitors got to your site, whether they converted to sales, and who your visitors are. With this data, you can make smart decisions for your business.

What Can Google Analytics Do for Your Business?

When you pair Google Analytics with your website content management system, you can track the measures of success that matter to your business. You can keep an eye on the effectiveness of your marketing strategies, assess the relevance of your content and monitor the experience visitors have when they come to your website. Having the data you need lets you identify what isn't working as well as it could which allows you to make changes as required. Here are some specific areas where Google Analytics can help you continually improve the performance of your website:

Optimise Your Website

Google Analytics shows you how customers are interacting with your website. The bounce rate that Google Analytics tracks helps you track what elements of your site aren't working for your users, and the Behaviour reports show you which pages are working.

One valuable tool within Google Analytics is ‘Goals’. Goals allow you to set up and track conversions, so you can tell when a user has completed a contact form or clicked on your phone number. By walking through your entire conversion process, you're able to see where you need to sit down with your website design services company to figure out how to optimise your site, making the changes required to optimise engagement and conversions.

You can also analyze the activity of visits to your website by mobile devices. Are you getting more visitors via mobile than desktop? Are you converting more on one platform than another? All this data lets you adapt your content and customise your marketing strategies in real time in order to give your customers the best possible browsing experience.

Find Your Target Audience

You probably already know the target audience you want to reach. Google Analytics lets you know if your website is actually doing the job. Google Analytics provides information on where your users are located, what they're interested in, and what devices they're using to access your site.

Are prospective customers coming to you from Google search? Are they clicking over from your social media channels? Once you have this demographic data, you can tweak your content appropriately. For example, if the percentage coming from Google search is low, consider putting an SEO plan in place to make relevant keywords more visible during search.

Once you understand who you're actually reaching, you can alter your customer engagement strategies to deepen your users' connection with your brand. By serving up relevant ads or activity targeted directly to the audience you seek and by personalising customers' experiences, you can present a consistent message across all channels, platforms and screens.

How to Get Started

Google Analytics provides data solutions for businesses of all sizes and is available for free. While most people access Google Analytics via their desktop, a phone app is also available on iOS and Android platforms.

When you pair Google Analytics with the website design services and website content management system of Web Force 5, you get extreme functionality and the analysis you need to make sure your e-commerce, CRM, and email marketing campaigns are doing what you need them to do. Web Force 5 is ready to help you set up Google Analytics, and our dedicated account managers will help you interpret the data so your website performance is constantly improved and upgraded.

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