Why You Need a CRM Solution
by Ben Wilson on August 8th, 2016
The business world is full of acronyms, and if you're involved in the sales and marketing side of a business, you've probably seen the term "CRM" popping up here and there. What is a CRM solution, you may be asking—and is it something you need? Let's start with the definition.
CRM stands for customer relationship management and refers to practices, strategies, and applications that businesses can use to make it easier to manage relationships with both current and prospective customers. Essentially, CRM is a catch-all term that refers to any system that allows the type of tracking and analysis that enables both small and large businesses to control the relationships they have with their customers.
Do you need a CRM solution?
It's easy to imagine why a larger company would benefit from such a solution, but is CRM necessary for a small business? In short, yes. Businesses of all sizes should be using a CRM solution to help them to grow and maintain their customer relationships. While you can try to keep track of your relationships manually, such an effort would ultimately consume valuable time and resources that could be much better spent on other aspects of your business. Furthermore, tracking emails, phone correspondence, or purchases without a CRM frequently leads to inconsistencies and user errors.
A CRM allows your business to manage your sales life cycle so you know who to follow up with, what to sell, and when to sell it. With a CRM you'll be able to build a database of your prospects using website forms allowing you to convert that data into sales. As you track your relationships, you'll gain insight that will help you to understand your customer's needs so you can continue to build and improve relationships with your customers.
CRM’s also assist in a business's marketing efforts by showing you the most profitable groups of customers so you can better target your campaigns and optimise your marketing resources. This allows you to save time and ensure that you're focusing on the customers that will result in the most sales.
Types of CRM solutions
CRM solutions can vary quite a bit and take many forms. At the most basic level, those you are likely to come across have the ability to store information about current and prospective customers, including names and contact information. Some of these systems have the ability to store data from phone calls and emails. At the more complex level, CRM systems can provide businesses with sales predictions, allowing them to schedule meetings within the application, and more. Of course, those with considerable functionality require extensive technical knowledge from users. In such cases, businesses are often forced to hire experts or developers just to manage and maintain their CRM solution.
What makes the Web Force 5 CRM solution different?
CRM solutions exist to make running a business easier, and Web Force 5's CRM is one of the most user-friendly options on the market. Even the least technical business owner can navigate Web Force 5’s CRM with ease, giving them access to a fully functional and customizable CRM system. Furthermore, the CRM is fully integrates into our CMS (Content Management System) providing seamless management of website content, shopping products, email marketing, the ability to control login access areas, and more. Customised web pages can be easily created allowing you to make your own sign up forms, and enjoy the ability to add unlimited CRM fields, tabs and notes.
Web Force 5 is constantly evolving so you'll always have the most up-to-date technology at your fingertips, and all of your data can be imported or exported for use with other systems. With the Web Force 5 CRM, businesses are able to manage their customer relationships without the need to manage a complicated interface. What's more, they can do it very affordably. Our fully integrated website platform gives you the ability to do what you thought was only possible with the most expensive CRM solutions out there on the market as part of your website. None of the features we offer are add-ons, and all future upgrades are part of the Web Force 5 value proposition.
At Web Force 5, we're focused on making life easier for you and your business without breaking the bank. Join the Web Force 5 family today and start managing your online business like never before.